Category Archives: Press Release

From rimfire to muzzleloader, straight-wall to scout, the new Crossfire® HD line of riflescopes is built for how you hunt, with application-specific models to fill any tag. Offering the perfect balance between simplicity and performance, this new generation is the perfect choice for hunters looking for an optic that fills the freezer, year after year.Continue reading “Vortex’s New Crossfire HD Riflescopes”

Building on the heritage and legacy of the Bushmaster® family of firearms, Bushmaster® is excited to announce the release of the new Bushmaster® Bravo Zulu™ pistol series, chambered in .300 Blackout and 5.56 NATO/.223 REM. The Bushmaster® Bravo Zulu™ Pistol is inspired by the design, quality and build profile of our original Bravo Zulu™ Line,Continue reading “Bushmaster – Bravo Zulu Pistol Series”

Accokeek, MD – Beretta USA introduces the 92X Performance Defensive Classic, a bespoke evolution of the 92X Performance platform, meticulously engineered for IDPA competition and serious competitors. With its classic styling, refined accuracy enhancements, and competition grade controls, this exclusive model elevates the blend of heritage and performance. Featuring a combat crown stainless steel barrelContinue reading “Beretta USA Launches 92X Performance Defensive Classic”

Another super high quality product from Bushmaster I’m sure. Bushmaster Firearms®, a recognized leader in precision firearms manufacturing, is proud to announce the launch the newest configuration in the V-Radicator™ series, the new V-Radicator™ 22ARC Pistol. Engineered with cutting-edge technology and designed for long range performance, this new option to the V-Radicator™ line is builtContinue reading “Bushmaster Firearms Launches the V-Radicator 22ARC Pistol”

Only 100 Units Available WATCHTOWER, the leader in designing and manufacturing premium American-made firearms, announces the launch of the APACHE Coyote, a stunning new evolution of the original, acclaimed APACHE double-stack 1911, now finished with a proprietary Matte Copper PVD coating. The APACHE Coyote’s Matte Copper PVD finish delivers a rich, non-reflective tone—offering both battle-wornContinue reading “WATCHTOWER Firearms Introduces Limited-Edition APACHE Coyote”

WESTFIELD, Massachusetts – August 22, 2025 – Savage Arms®, an iconic firearm manufacturer, is excited to unveil the A22 and B Series Timber Tactical, an exceptional addition to its lineup of precision-engineered rimfire rifles. These models masterfully combine classic design with modern innovation, built for shooters who value both high performance and refined craftsmanship.  TheContinue reading “Savage Arms Announces A22 and B Series Timber Tactical”

Springfield Armory® is proud to announce the release of the Echelon™ 4.0C Comp 9mm, an integrally compensated variant of the 4”-barreled compact Echelon 4.0C pistol. Engineered for carry like the 4.0C, the new Echelon 4.0C Comp carries on the duty-ready tradition of the full-size Echelon 4.5F, but with the addition of the integral compensator forContinue reading “Springfield Armory Announces Launch of Echelon 4.0C Comp 9mm”

DeSantis Gunhide® adds the S&W M&P Shield X to our Slim-Tuk lineup. #137 Slim-Tuk™ This is a minimal ambidextrous IWB holster fashioned from Kydex®. One of the most unique features about this IWB holster is that it uses our tuck-able 360°™ C-Clip, which affords the wearer unlimited mounting options. The hardware can easily be reversedContinue reading “DeSantis Slim-Tuk Holster Now Fits M&P Shield X”

As the first flights return to the skies, there’s one shotgun waterfowl hunters trust to be at their side—the Franchi Affinity series. With its refined ergonomics, rock-solid reliability, and proven Inertia Driven® semi-auto action that cycles everything from standard to magnum loads, the Affinity is built to perform when the marsh comes alive. From windsweptContinue reading “From Marsh to Timber, the Franchi Affinity is Built for the Hunt”

Eubank, Ky. (August 2025) – Shell Shock Technologies, LLC. (SST), a leading innovator in the ammunition industry, is pleased to announce the commercial availability of its new Shell Shock 308 NAS3™ Unloaded Cartridge Cases. Engineered for 7.62 x 51mm and 308 rifles used by hunters, competitive precision shooters, law enforcement, and military professionals worldwide, theseContinue reading “Shell Shock Technologies Introduces New Shell Shock 308 NAS3 Unloaded Cases”