The Lee Jurras certainly wasn’t the inventor of the hollow point projectile, nor was he the father of handgun JHP. That said, he made some of the first that were reliable expanders. And he was the powerhouse that forced the major manufacturers to introduce their own JHP lines. Super Vel drove the lightweight, high velocity JHP craze that defined the meta for expanding handgun ammunition until the Fackler era.
Please enjoy a selection of early Super Vel ads ranging from 1967 to 1971, with a bonus ad from the post-Jurras Super Vel.
Scattered Shots 
Of course the “Super Vel” name is back. And doing business again.
Brady has an original box of super vel that I keep meaning to get a picture of.
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The new Super Vel ads are a little different. Not a bad take on the nose-art look, though.
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That last one is rather discordant. For some reason the speech bubble reminded me of California … and then I saw the year the ad was released.
Again, thank you for putting these out. Much appreciated!
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