Category Archives: Press Release

Michigan (July 6, 2026) – Colt Electro Optics LLC (“Colt Optics”) today announced the launch of the LP5X-P Laser Aiming Device. Modern weapon systems continue to demand more capability from every accessory mounted to the rail. Professional users need visible and infrared aiming capability, effective illumination, and reliable performance, but they also need to minimizeContinue reading “Colt Optics Launches LP5X-P Laser Aiming Device”

Colt’s Manufacturing Company and Guns.com have teamed up to offer a one-of-a-kind auction featuring an exclusive collector’s edition Colt Custom Shop Python in celebration of the nation’s founding, with all proceeds benefitting the Second Amendment Foundation (SAF). “Anniversaries invite reflection, but they should also inspire ambition,” said Colt’s Head of Marketing Kristin Marlow. “As AmericaContinue reading “Colt, Guns.com Join Forces to Offer Exclusive Auction Benefitting SAF”

The New Standard in Classic Hunting Stocks WOOX, manufacturers of Italian-American made gunstocks, axes and knives, crafted with the finest materials and the latest technology, is proud to announce the introduction of the new Elegante Sporter bolt action rifle stock. The Sporter was designed and engineered for hunters who appreciate classic form with modern features,Continue reading “WOOX Introduces the Elegante Sporter Purpose-Built Bolt Action Stock”

Remington is proud to introduce a rimfire product engineered specifically for 6-shooter enthusiasts who love the classics. Designed to function smoothly, reliably, and quietly in old-style, classic revolvers. Performance Wheelgun 22 has been shipping to dealers nationwide since earlier this year. Learn more at: Performance Wheelgun 22 LR. Engineered for low-noise output and dependable cycling,Continue reading “Remington’s New Performance Wheelgun 22 Rimfire is Available at Dealers Nationwide”

CANiK proudly announces the Prime Radian, a next-generation 9mm micro-compact pistol that redefines everyday carry performance. Built on the award-winning METE MC9 PRIME platform and enhanced through a collaboration with Radian® Weapons, the CANiK Prime Radian delivers exceptional recoil control, flatter shooting, and refined ergonomics, all without sacrificing concealability. At its core, the PRIME RADIANContinue reading “CANiK Releases the Prime Radian”

Henry Repeating Arms, America’s leading lever-action rifle manufacturer, is now shipping the H14 Long Ranger Big Woods Carbine, designed in collaboration with Big Woods Bucks (BWB) for whitetail deer hunting in tight timber. The rifle was unveiled at a launch event held at Frank’s Gun Shop in Amsterdam, New York, with representatives from both HenryContinue reading “Henry Repeating Arms and Big Woods Bucks Launch a Specialized .308 Carbine for Deer Season”

European American Armory Corp. announces the nationwide availability of the new Balikli BLK Bolt-Action Rifle, now shipping in .308 and .30-06 caliber. For more than 30 years, EAA Corp has brought quality firearms from trusted manufacturers around the world to the American market. With the introduction of the Balikli BLK Bolt Action Rifle, EAA addsContinue reading “EAA Corp Now Shipping the BLK Bolt Action Rifle in .308 and .30-06 Caliber Nationwide”

Primary Arms Optics has launched its new CLx® Optics Line, a new optics tier positioned as advanced performance at the most accessible price point. The line launches with four initial optics: the CLx RD-23 Push Button Red Dot Sight, the CLx Enclosed Reflex Sight (RS-E), the CLx 1x Prism Scope, and the CLx 3x PrismContinue reading “Primary Arms Optics Launches the CLx Line with Four All-New Optics, Starting at $149.99”

Federal Ammunition announces the expansion of its revolutionary and patented Peak Alloy case technology into a standard cartridge. Federal’s all-new 6.5 Creedmoor +Peak is a high-pressure version of the trusted 6.5 Creedmoor. It has the same external dimensions as a conventional 6.5 Creedmoor and is compatible with existing 6.5 Creedmoor rifles. With a Peak AlloyContinue reading “Federal Takes Ammunition to the Next Level with All-New 6.5 Creedmoor +Peak”