Category Archives: Press Release

Sturm, Ruger & Company, Inc. (NYSE: RGR) proudly announces the return of one of America’s most iconic over/under shotguns with the Ruger® Red Label™ III, renewing Ruger’s commitment to being a full-line manufacturer of firearms. First launched in 1977, the original Ruger Red Label earned a reputation for rugged reliability, classic lines, and American-made quality.Continue reading “Ruger Announces the Return of an American Legend: The Ruger Red Label III”

Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, announces today the release of the Model 1854, chambered in 360 Buckhammer. Introduced in 2023, the straight-walled 360 Buckhammer cartridge was specifically designed for deer hunting and optimized for lever-action rifles. When paired with the Model 1854 series, thisContinue reading “Smith & Wesson Model 1854 Now Available in 360 Buckhammer”

Badger Ordnance (North Kansas City, MO) is pleased to introduce the Condition One Charging Handle (C1CH), the 4th generation from the inventors of the ambidextrous charging handle. The C1CH is a sleek and robust ambidextrous charging handle made for the AR15/M16/M4 family of weapon systems. Unlike other offerings on the market, our C1CH is machinedContinue reading “Badger Ordnance Announces Condition One Charging Handle (C1CH)”

Heckler & Koch USA announces the latest addition to the growing VP9A1 pistol line. The VP9A1 X has all the A1 updates of the VP9A1 launched earlier this year and is a new/old size that fits nicely between the kompact “K” model and the full-sized “F” model. “The crossover size of the ‘X’ is idealContinue reading “HK Launches New Crossover-Sized VP9A1 “X” Model”

Chiappa Firearms will open 2026 with the introduction of a new L-Frame Rhino chambered in .44 Remington Magnum, a platform expansion that brings the Rhino’s well-known low-bore recoil characteristics into a larger, purpose-built magnum revolver. The .44 Magnum 60DS lineup will be available in three finishes: Black, White Nickel, and Gold PVD. This expansion ofContinue reading “Chiappa Unveils the New Rhino 60DS L-Frame in .44 Magnum with Three Distinct Finishes”

ZeroTech Optics, a leader in precision optics engineered for shooters and hunters who demand performance without compromise, proudly announces the release of its newest additions to the acclaimed Vengeance series — the Vengeance 6-24×50 SFP Riflescope with R3 Reticle and the Vengeance 6-24×50 SFP Riflescope with R3 Illuminated Reticle (IR). Designed for those who liveContinue reading “ZeroTech Optics Launches New 6-24×50 Vengeance Riflescopes Featuring R3 and R3 Illuminated Reticles”

Iron Valley® Supply is excited to announce a new exclusive. The H&K CC9 Micro Compact is the smallest pistol HK has ever made. Built to the same standards as HK’s full-size pistols, the CC9 was tested to NATO AC/225 specifications and designed to perform whenever required. The 5lb. trigger has a short, clean travel andContinue reading “Heckler & Koch CC9 Micro Compact – Iron Valley Exclusive”

Viridian Weapon Technologies announces the launch of the VENTA Green Dot, a premium rifle optic engineered for shooters who demand speed, clarity, and uncompromising performance. Designed to enhance everything from duty rifles to range-ready builds, the VENTA delivers precision in a compact, rugged footprint. With its crisp 2 MOA green dot, fully multi-coated 1x22mm lens,Continue reading “Viridian Launches VENTA Green Dot Engineered for Modern Rifle Platforms”

Flux Defense, a leader in innovative firearm accessories, today announced the launch of its groundbreaking P365 Ultra-Light Chassis System. This revolutionary system introduces a new class of weapon: the V.D.W. (Vehicle Defensive Weapon). Designed to fit in a glovebox, center console, or under the seat, its compact size allows for quick deployment and effective useContinue reading “Flux Defense Unveils P365 Ultra-Light Chassis System, Introduces VDW (Vehicle Defensive Weapon)”